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Contact us if you would like a live demo to experience how PURLS work with other marketing channels. Email us at info@belaymarketing.com or  call 205-640-4357.

 

New! Smart Campaign:

 

Belay Marketing Partners is proud to offer Whitestone Marketing's newest solution based alliance program for printers and other "marketing service" providers. This program allows marketing service providers to effectively offer services beyond their core competencies to their best clients while staying true to what made them successful. Call Angela at Belay Marketing Partners to find out more.

205-640-4357

 

Integrated Marketing Case Studies:

Evolution of an integrated marketing campaign using variable PURLs and VIP Landing Pages:

Generate Personalized URLs Build VIP Landing Pages Profile, Segment, & Activate Responders Track & Manage Results in Real Time

Your mailing list is used to automatically generate Personalized URLs for each individual (record) in your mail file.


Personalized URLs invite each mail recipient to their own "private screening" of your product or service. Or you simply invite them to learn more - on their own terms.

Create VIP Landing Pages that integrate and expand the direct mail message or offer.


Personalize your responders initial online visit with variable data and images.


Produce multiple versions to meet list segmentation requirements.


Set marketing triggers to flag important responder preferences.

Profile responders based on their preferences and obtain key qualifying information.


Segment responders and provide them with a more personalized, relevant online experience.


Activate responders to begin a self-serve transaction, request dialogue with a company representative, or request further information.

Generate powerful reports, gaining immediate insight into the effectiveness of your campaign.


Track results by individual responder, visitor profile, or any other criteria.


Route leads to the appropriate representatives via multiple communications platforms, including CRM, email, cell phone and pager.


Launch follow-up activities or an entirely new campaign.

Sample of a direct mail piece using integrated marketing through PURL's & VIP Landing Pages

 

Integrated Marketing Solutions

In 2006, the DMA reported that 42% of direct mail recipients prefer to respond online. This number will only grow as we move into the future. With this in mind, marketers cannot afford to continue using direct mail without an interactive component.

Taking direct mail to the next level is imperative to engaging consumers and servicing them in the best and most comprehensive way possible. Isn’t marketing really about customer service when you get right down to it? If so, then how could a one-size-fits-all approach possibly meet the needs or interests of the majority?

Consumers expect and indeed demand relevant advertising and information they can use. Using PURLS and VIP Landing Pages meet both of these requirements while giving the marketing executive the back end data and tools he or she needs to direct future strategies and communication efforts.
We’re here to get you there. SAFELY. QUICKLY. And COST
EFFECTIVELY
.

 
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